In the ever-evolving world of digital marketing, social media has become the frontline of communication between brands and consumers. And when it comes to content, video is king.
At SheSaw Productions, we know that video content for social media isn’t just a trend—it’s one of the most powerful tools for reach, engagement, and conversion. But what kind of videos should you post? When should you post them? And why do they work so well?
Let’s break it down.
What to Post: Types of Videos That Perform
Not all videos are created equal. Different types of content serve different goals. Here are the heavy hitters:
Behind-the-Scenes: Give your audience a peek into your process. People love to see the human side of a brand.
- Client Testimonials: Build trust with real voices. See how we create authentic testimonial videos.
- Product Demos: Show your offering in action. This reduces buying hesitation and improves conversions.
- Event Highlights: Did something exciting happen? Capture it and share it!
- Educational Snippets: Quick tips, how-tos, or industry insights establish your authority and keep people coming back.
Don’t forget to format your videos based on where they’ll live: - Instagram Reels & TikTok = vertical, short, fast-paced
- LinkedIn = more professional, educational, or thought leadership
- Facebook = a mix of styles, but emotional storytelling does well
When to Post: Timing Matters
Consistency is key, but timing also plays a huge role in visibility. Based on current industry trends:
- Instagram & Facebook: Post between 9am–11am, Tuesday to Thursday
- LinkedIn: Best engagement is typically 7am–9am, midweek
- TikTok: Depends on your audience, but evenings (after 6pm) tend to perform well
Need help building a posting strategy? Our social media video management services include a researched schedule to maximise exposure.
When to Post: Timing Matters
According to HubSpot, 54% of consumers want to see more video content from the brands they support. Why?
- Video captures attention faster than text or images
- It helps explain complex ideas quickly and clearly
- It builds trust and connection with your audience
On platforms like Instagram, video posts see 38% more engagement than image posts. That’s not just a stat—that’s an opportunity.
And with SheSaw, you don’t have to figure it all out on your own. We help brands create, schedule, and post high-performing videos that actually move the needle.
Final Thoughts
Social media video marketing doesn’t have to be confusing. With the right strategy, the right content, and the right partner (hint hint), you can grow your audience, boost engagement, and build a brand that people actually want to follow.
Want to get started? Let’s create your next scroll-stopping video.